Instagram Marketing
Starting From
Feb 18, 2026
Duration:
6 Weeks with 3 Months Support
Class Timing:
To be mutually decided with students
Mode Of Training:
Online
12,000 PKR
Apply Now- Expert Mentorship
- Assignment-based Learning
- Quick Learning
- 3-Months Support
- Access to the Enablers Facebook Public Groups
- Access to Enablers Student Portal
- Trainer Support (Face-to-Face & Online)
- Preference for WORC Seat Allocation
- Ability to get Enablers Certificate upon passing assessment
Instagram Marketing Course – From Basics to Advanced
This comprehensive Instagram Marketing course is designed to help beginners, entrepreneurs, freelancers, and business owners grow, monetize, and scale their presence on Instagram. From account setup and profile optimization to viral content creation, influencer marketing, and advanced Instagram ads, this course covers everything you need to succeed. You’ll learn how Instagram’s algorithm works, how to create high-performing reels and stories, build organic engagement, and run profitable ad campaigns using Meta tools. The course also includes real-world case studies, analytics tracking, and freelancing opportunities to help you turn Instagram skills into income. By the end of this course, you’ll be able to confidently manage Instagram accounts, grow brands organically, launch paid campaigns, collaborate with influencers, and build a successful digital marketing career.
1
Instagram Basics & Fundamentals
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Instagram Account Creation
- Instagram Account Creation Essentials
- Types of Instagram Accounts
- Personal Account VS Professional Account
- Instagram for Business VS Creator Account
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Instagram Profile & Username
- How to choose the best User Name for your Business
- Instagram Profile Name VS User Name
- Instagram Profile and Username Categories and Optimization
- Instagram Logo & Profile Picture Optimization
- Tips to Optimize Instagram Bio
- Instagram Profile Optimization (Instagram SEO)
-
Instagram for Business Setting Account Settings
- Instagram Professional Account Settings
- Understanding Instagram Call to Action (CTA)
- Instagram Creator Account Settings
2
Instagram Content Strategy
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Instagram Content Planning
- Types of Content in Instagram
- Understanding Target Audience on Instagram
- Instagram Reels – Micro Video Content
- Key Elements in Instagram Content
- Find Best Time to Post Content on Instagram
- Instagram Monthly Content Calendar
-
Instagram Content Optimization
- Instagram Content Optimization
- Instagram Organic Growth with Engaging Content
- Instagram Content Scheduling
3
Instagram Algorithm
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Instagram Algorithm Fundamentals
- How Instagram Algorithm works
- How Instagram Algorithm finds high quality posts
- How we can show our post in News Feed and Instagram Explore
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Understanding Instagram Algorithm
- Understanding Instagram Feed, Explore, Search and Discover Tabs
- How Instagram makes a post Viral
- Instagram Brand Voice and Consistency
-
Instagram Organic Growth Strategy
- Instagram Organic Growth Methods
- Instagram Post Engagement Strategies
- Instagram Community Building Techniques
4
Instagram Content Execution
-
Instagram Posting Essentials
- Instagram Post Captions
- Role of Instagram Hashtags
- Tips to write perfect Captions for Instagram Posts
- Role of Instagram Mentions in Instagram Captions
- Call to Actions usage in Instagram
- Instagram Feed Design and Layout
- Instagram Highlights Covers
- Benefits of Instagram Story Content
- Case Studies of Strong Social Media Brands
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Content Stacking
- Content Stacking in Instagram
- How to do Content Stacking on Instagram
-
Visual Content Strategy
- Visual Story Telling on Instagram
- Reel Formats that go Viral on Instagram
- Trending Audio and Effects on Instagram
- Reel Posting Time and Frequency on Instagram
- Instagram Stories and Highlights Creation
- Instagram Story Types (Polls, Quizzes, Questions)
5
Instagram Reels & Influencer Marketing
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Instagram Content Placements
- Instagram Feed Posts (Images, Carousel, Text)
- Instagram Reels (Formats, Hooks, Trends)
- Instagram Stories (Sales, Engagement, Awareness)
- Instagram Live Sessions
- Instagram Broadcast Channels
- Instagram Groups
- Instagram Notes and Pinned Posts
- Instagram Successful Brands Content Case Studies
-
Instagram Reels Mastery
- Instagram Reels Formats
- Viral Reel Types
- Influencer Marketing Reels
- Reels Captions and Hashtags
- Emoji Usage and Font Usage in Reel Captions
- Instagram Best Reels Case Studies
-
Influencer Marketing on Instagram
- What is Influencer Marketing and why it is important
- How Influencer Marketing plays a significant role in Instagram Success
- Evolution of Influencer Marketing on Instagram
- Successful Instagram Influencer Case Studies
6
Instagram Ads – Basic to Advanced Level
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Instagram Sponsored Ads
- Understanding Instagram Ads Fundamentals
- Instagram Advertising Policies
- Detailed Targeting on Instagram
- Advantage+ Audience on Instagram
- Instagram Bidding and Budgeting Basics
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Instagram Ad Campaigns Objectives
- Website Visit Objective
- Profile Visit Objective
- Message Objective
- Engagement Objective
-
Instagram Ads Creation
- Ads Creation on Instagram for Multiple Niches
- Instagram Story Ads Creation
- Ads Creation through Meta Business Suite
- Ads Creation through Instagram Mobile App
- Mistakes to avoid while creating Instagram Ads
- Instagram Ads Case Studies
7
Instagram Ad Analytics
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Instagram Professional Dashboard
- Understanding Instagram Dashboard
- Instagram Ads Tools
- Instagram Ads Insights
- Reels Analytics and Performance Tracking Tools
- Instagram Ads Case Studies
8
Instagram Freelancing and Career Opportunities
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Career Opportunities
- Instagram Marketing as a Career
- Instagram Influencer Marketer as a Career
- Social Media Agency Creation on Instagram
- Instagram Services on Freelancing Platforms
- Instagram as an Earning Platform